How We Use Your Personal Information
To provide you with our products and services. We use your personal information to register you and/or your company for an account and to communicate with you regarding Axiom and our Sites, including by sending you announcements, updates, and support and administrative messages.
To operate the Sites. We use your personal information to:
- operate, maintain, administer and improve the Sites
- improve the quality of experience when you interact with our Sites;
- better understand your needs and interests, and personalize your experience with the Sites; and
- respond to your service-related requests, questions and feedback.
For research and development. We use information automatically collected and other information to analyze trends, administer the Sites, analyze users’ movements around the Sites, gather demographic information about our user base as a whole and improve the Sites.
To send you surveys and marketing communications. We may send you surveys, promotions or other marketing communications but you may opt out of receiving them as described in the Email communications section below.
To create anonymous data. We may create aggregated and other anonymous data from our users’ information. We make personal information into anonymous data by removing information that makes the data personally identifiable. We may use this anonymous data and share it with third parties for our lawful business purposes.
For compliance with law. We may use your personal information as we believe appropriate to (a) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (b) where permitted by law in connection with a legal investigation.
With your consent. In some cases we may ask for your consent to collect, use or share your personal information, such as when required by law or our agreements with third parties.